Plumbing is an emergency trade and a memory trade. We make sure no urgent call goes to the next listing on Google, no boiler service reminder gets forgotten, and no satisfied customer disappears for two years.
Boiler's leaking. They're panicking. They ring three plumbers and book the first one who picks up. You were on a job and missed it. That was a £180 callout that won't come back.
Some come through your website form. Some via Facebook. Some by text. Some via Checkatrade. Some you never see because they got buried. There's no single list.
You serviced their boiler last March. Their landlord asked them this month — they Googled instead of calling you. Nobody reminded them. They're not your customer anymore.
You drove out, looked at the bathroom, sent a quote. Two weeks of silence. Did they go cheaper? Are they still deciding? You'll never know — and you'll never follow up.
You've fixed hundreds of leaks, fitted dozens of bathrooms, saved people from floods. Your Google profile shows 11 reviews. The unhappy ones write themselves — the happy ones don't.
Whose boiler was that? When did you fit it? What model? Photos are on your camera roll, notes are on a scrap of paper, the customer is in a thread somewhere on WhatsApp.
The moment you miss a call, an automatic SMS goes out: "Sorry I missed you — WhatsApp me here and I'll get straight back." Most people stick around when they get a reply within seconds.
Phone, WhatsApp, Facebook, email, website form, Checkatrade leads — all routed to a single feed, in time order, with the source tagged. Nothing gets buried.
Claude AI scans incoming messages and tags anything urgent — "leak", "no heat", "burst" — and pushes them to the top. You see emergencies first. Everything else can wait until tea.
11 months after a boiler service, an automated message lands: "Your boiler's due — want to book in this week?" Your past customers stop calling other plumbers. Your spring diary fills itself.
Three days after you send a quote, an automated nudge. Then seven days. Then fourteen. Most "silent" jobs are actually waiting for a reminder. You'd be surprised how many come back.
Morning after a job's done, a message goes out with a direct Google review link. Your rating climbs. You start ranking higher for "emergency plumber [town]" — exactly where new customers find you.
💬 One recovered emergency callout a month covers the whole system.
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