You compete on range, knowledge, and relationships. But without a loyalty scheme and a way to communicate with regulars, you're fighting Tesco on price alone. That's a fight you don't need to have.
No loyalty programme. No way to tell regulars about new stock or exclusive products. Competing on price against supermarkets who buy at 10x your volume. Occasional customers who'd become regulars if you had a reason to keep in touch.
💬 The supermarket can't text your regulars about a new craft beer drop. You can.
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