One no-show costs you £40 and a wasted slot. Multiply that by a few a week and you're haemorrhaging money. We fix that — plus the follow-up, the referrals, and the repeat bookings that drive real growth.
A £45 treatment no-show isn't just lost income — it's a slot you couldn't fill. No reminder was sent, no deposit was taken, and they might do it again.
Card files, handwritten notes, treatment history in a drawer. When a client comes back asking for 'the same as last time', you're relying entirely on memory.
A client visits twice then disappears. You have no contact details, no way to reach out, no win-back campaign. They're gone and you don't know why.
At the end of a treatment you say 'shall we book you in again?' — sometimes they say yes. Often they say 'I'll message you.' They rarely do.
Clients DM to book, you reply to confirm, they ask about availability, you check your book, you reply again. Hours of back-and-forth for something that should take seconds.
A client comes in for a manicure but would probably have added a gel top coat if you'd mentioned it in advance. The automated pre-appointment message can do that for you.
Confirmation goes out immediately. Reminder 48hrs before. Another the morning of. No-shows drop dramatically. All automated, all on brand.
High-value appointments require a deposit at booking. Stripe handles it. Make.com tracks it. No more 'I forgot' no-shows on your premium treatments.
After every appointment, automated aftercare tips go to the client. It's professional, it's thoughtful, and it opens a natural door to rebook.
Clients who haven't booked in 8+ weeks get a friendly 'we miss you' message with a gentle offer. Most come back. Many had simply forgotten.
Automated referral requests go out after 5-star reviews. Every new client referred earns the referrer a reward. Word-of-mouth made systematic.
Pre-Valentine's, pre-Christmas, pre-summer — automated campaigns go out to your whole client list at exactly the right time, driving forward bookings.
💬 One no-show costs you £40. One good reminder sequence pays for itself in a week.
Already on Google Sheets, Square or Fresha? Your data flows straight in — and keeps updating your spreadsheet automatically. The only difference is it'll magically appear there.
Answer 6 quick questions and find out exactly what you're missing — specific to nail & beauty salons.
Get my free score →Book a free 30-minute call. I'll tell you exactly what I'd automate first and what it would mean for your business.
You'll be asked a few quick questions when you book — so I come fully prepared.